620 lines
16 KiB
PHP
620 lines
16 KiB
PHP
<?php
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define( 'WORDADS_ROOT', dirname( __FILE__ ) );
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define( 'WORDADS_BASENAME', plugin_basename( __FILE__ ) );
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define( 'WORDADS_FILE_PATH', WORDADS_ROOT . '/' . basename( __FILE__ ) );
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define( 'WORDADS_URL', plugins_url( '/', __FILE__ ) );
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define( 'WORDADS_API_TEST_ID', '26942' );
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define( 'WORDADS_API_TEST_ID2', '114160' );
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require_once WORDADS_ROOT . '/php/widgets.php';
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require_once WORDADS_ROOT . '/php/api.php';
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require_once WORDADS_ROOT . '/php/cron.php';
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class WordAds {
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public $params = null;
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public $ads = array();
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/**
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* Array of supported ad types.
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*
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* @var array
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*/
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public static $ad_tag_ids = array(
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'mrec' => array(
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'tag' => '300x250_mediumrectangle',
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'height' => '250',
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'width' => '300',
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),
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'leaderboard' => array(
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'tag' => '728x90_leaderboard',
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'height' => '90',
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'width' => '728',
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),
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'mobile_leaderboard' => array(
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'tag' => '320x50_mobileleaderboard',
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'height' => '50',
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'width' => '320',
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),
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'wideskyscraper' => array(
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'tag' => '160x600_wideskyscraper',
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'height' => '600',
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'width' => '160',
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),
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);
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/**
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* Mapping array of location slugs to placement ids
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*
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* @var array
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*/
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public static $ad_location_ids = array(
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'top' => 110,
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'belowpost' => 120,
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'belowpost2' => 130,
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'sidebar' => 140,
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'widget' => 150,
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'gutenberg' => 200,
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'inline' => 310,
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'inline-plugin' => 320,
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);
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public static $SOLO_UNIT_CSS = 'float:left;margin-right:5px;margin-top:0px;';
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/**
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* Convenience function for grabbing options from params->options
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*
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* @param string $option the option to grab
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* @param mixed $default (optional)
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* @return option or $default if not set
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*
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* @since 4.5.0
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*/
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function option( $option, $default = false ) {
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if ( ! isset( $this->params->options[ $option ] ) ) {
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return $default;
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}
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return $this->params->options[ $option ];
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}
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/**
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* Returns the ad tag property array for supported ad types.
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* @return array array with ad tags
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*
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* @since 7.1.0
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*/
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function get_ad_tags() {
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return self::$ad_tag_ids;
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}
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/**
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* Returns the solo css for unit
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* @return string the special css for solo units
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*
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* @since 7.1.0
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*/
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function get_solo_unit_css() {
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return self::$SOLO_UNIT_CSS;
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}
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/**
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* Instantiate the plugin
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*
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* @since 4.5.0
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*/
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function __construct() {
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add_action( 'init', array( $this, 'init' ) );
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}
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/**
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* Code to run on WordPress 'init' hook
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*
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* @since 4.5.0
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*/
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function init() {
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require_once WORDADS_ROOT . '/php/params.php';
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$this->params = new WordAds_Params();
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if ( $this->should_bail() || self::is_infinite_scroll() ) {
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return;
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}
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if ( is_admin() ) {
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require_once WORDADS_ROOT . '/php/admin.php';
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return;
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}
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$this->insert_adcode();
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if ( '/ads.txt' === $_SERVER['REQUEST_URI'] ) {
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if ( false === ( $ads_txt_transient = get_transient( 'jetpack_ads_txt' ) ) ) {
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$ads_txt_transient = ! is_wp_error( WordAds_API::get_wordads_ads_txt() ) ? WordAds_API::get_wordads_ads_txt() : '';
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set_transient( 'jetpack_ads_txt', $ads_txt_transient, DAY_IN_SECONDS );
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}
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/**
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* Provide plugins a way of modifying the contents of the automatically-generated ads.txt file.
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*
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* @module wordads
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*
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* @since 6.1.0
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*
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* @param string WordAds_API::get_wordads_ads_txt() The contents of the ads.txt file.
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*/
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$ads_txt_content = apply_filters( 'wordads_ads_txt', $ads_txt_transient );
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header( 'Content-Type: text/plain; charset=utf-8' );
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echo esc_html( $ads_txt_content );
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die();
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}
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}
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/**
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* Check for Jetpack's The_Neverending_Home_Page and use got_infinity
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*
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* @return boolean true if load came from infinite scroll
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*
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* @since 4.5.0
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*/
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public static function is_infinite_scroll() {
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return class_exists( 'The_Neverending_Home_Page' ) && The_Neverending_Home_Page::got_infinity();
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}
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/**
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* Add the actions/filters to insert the ads. Checks for mobile or desktop.
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*
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* @since 4.5.0
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*/
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private function insert_adcode() {
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add_action( 'wp_head', array( $this, 'insert_head_meta' ), 20 );
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add_action( 'wp_head', array( $this, 'insert_head_iponweb' ), 30 );
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add_action( 'wp_enqueue_scripts', array( $this, 'enqueue_scripts' ) );
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add_filter( 'wordads_ads_txt', array( $this, 'insert_custom_adstxt' ) );
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/**
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* Filters enabling ads in `the_content` filter
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*
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* @see https://jetpack.com/support/ads/
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*
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* @module wordads
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*
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* @since 5.8.0
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*
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* @param bool True to disable ads in `the_content`
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*/
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if ( ! apply_filters( 'wordads_content_disable', false ) ) {
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add_filter( 'the_content', array( $this, 'insert_ad' ) );
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}
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/**
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* Filters enabling ads in `the_excerpt` filter
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*
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* @see https://jetpack.com/support/ads/
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*
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* @module wordads
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*
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* @since 5.8.0
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*
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* @param bool True to disable ads in `the_excerpt`
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*/
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if ( ! apply_filters( 'wordads_excerpt_disable', false ) ) {
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add_filter( 'the_excerpt', array( $this, 'insert_ad' ) );
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}
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if ( $this->option( 'enable_header_ad', true ) ) {
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switch ( get_stylesheet() ) {
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case 'twentyseventeen':
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case 'twentyfifteen':
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case 'twentyfourteen':
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add_action( 'wp_footer', array( $this, 'insert_header_ad_special' ) );
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break;
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default:
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add_action( 'wp_head', array( $this, 'insert_header_ad' ), 100 );
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break;
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}
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}
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}
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/**
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* Register desktop scripts and styles
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*
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* @since 4.5.0
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*/
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function enqueue_scripts() {
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wp_enqueue_style(
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'wordads',
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WORDADS_URL . 'css/style.css',
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array(),
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'2015-12-18'
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);
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}
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/**
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* IPONWEB metadata used by the various scripts
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*
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* @return [type] [description]
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*/
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function insert_head_meta() {
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$themename = esc_js( get_stylesheet() );
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$pagetype = intval( $this->params->get_page_type_ipw() );
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$data_tags = ( $this->params->cloudflare ) ? ' data-cfasync="false"' : '';
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$site_id = $this->params->blog_id;
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$consent = intval( isset( $_COOKIE['personalized-ads-consent'] ) );
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echo <<<HTML
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<script$data_tags type="text/javascript">
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var __ATA_PP = { pt: $pagetype, ht: 2, tn: '$themename', amp: false, siteid: $site_id, consent: $consent };
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var __ATA = __ATA || {};
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__ATA.cmd = __ATA.cmd || [];
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__ATA.criteo = __ATA.criteo || {};
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__ATA.criteo.cmd = __ATA.criteo.cmd || [];
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</script>
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HTML;
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}
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/**
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* IPONWEB scripts in <head>
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*
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* @since 4.5.0
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*/
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function insert_head_iponweb() {
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$data_tags = ( $this->params->cloudflare ) ? ' data-cfasync="false"' : '';
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echo <<<HTML
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<link rel='dns-prefetch' href='//s.pubmine.com' />
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<link rel='dns-prefetch' href='//x.bidswitch.net' />
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<link rel='dns-prefetch' href='//static.criteo.net' />
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<link rel='dns-prefetch' href='//ib.adnxs.com' />
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<link rel='dns-prefetch' href='//aax.amazon-adsystem.com' />
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<link rel='dns-prefetch' href='//bidder.criteo.com' />
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<link rel='dns-prefetch' href='//cas.criteo.com' />
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<link rel='dns-prefetch' href='//gum.criteo.com' />
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<link rel='dns-prefetch' href='//ads.pubmatic.com' />
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<link rel='dns-prefetch' href='//gads.pubmatic.com' />
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<link rel='dns-prefetch' href='//tpc.googlesyndication.com' />
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<link rel='dns-prefetch' href='//ad.doubleclick.net' />
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<link rel='dns-prefetch' href='//googleads.g.doubleclick.net' />
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<link rel='dns-prefetch' href='//www.googletagservices.com' />
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<script$data_tags async type="text/javascript" src="//s.pubmine.com/head.js"></script>
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HTML;
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}
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/**
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* Insert the ad onto the page
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*
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* @since 4.5.0
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*/
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function insert_ad( $content ) {
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// Don't insert ads in feeds, or for anything but the main display. (This is required for compatibility with the Publicize module).
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if ( is_feed() || ! is_main_query() || ! in_the_loop() ) {
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return $content;
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}
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/**
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* Allow third-party tools to disable the display of in post ads.
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*
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* @module wordads
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*
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* @since 4.5.0
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*
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* @param bool true Should the in post unit be disabled. Default to false.
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*/
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$disable = apply_filters( 'wordads_inpost_disable', false );
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if ( ! $this->params->should_show() || $disable ) {
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return $content;
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}
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$ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb';
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return $content . $this->get_ad( 'belowpost', $ad_type );
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}
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/**
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* Insert an inline ad into a post content
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* Used for rendering the `wordads` shortcode.
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*
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* @since 6.1.0
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*/
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function insert_inline_ad( $content ) {
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// Ad JS won't work in XML feeds.
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if ( is_feed() ) {
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return $content;
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}
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/**
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* Allow third-party tools to disable the display of in post ads.
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*
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* @module wordads
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*
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* @since 4.5.0
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*
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* @param bool true Should the in post unit be disabled. Default to false.
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*/
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$disable = apply_filters( 'wordads_inpost_disable', false );
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if ( $disable ) {
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return $content;
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}
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$ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb';
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$content .= $this->get_ad( 'inline', $ad_type );
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return $content;
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}
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/**
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* Inserts ad into header
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*
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* @since 4.5.0
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*/
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function insert_header_ad() {
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/**
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* Allow third-party tools to disable the display of header ads.
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*
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* @module wordads
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*
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* @since 4.5.0
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*
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* @param bool true Should the header unit be disabled. Default to false.
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*/
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if ( apply_filters( 'wordads_header_disable', false ) ) {
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return;
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}
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$ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb';
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echo $this->get_ad( 'top', $ad_type );
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}
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/**
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* Special cases for inserting header unit via jQuery
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*
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* @since 4.5.0
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*/
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function insert_header_ad_special() {
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/**
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* Allow third-party tools to disable the display of header ads.
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*
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* @module wordads
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*
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* @since 4.5.0
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*
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* @param bool true Should the header unit be disabled. Default to false.
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*/
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if ( apply_filters( 'wordads_header_disable', false ) ) {
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return;
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}
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$selector = '#content';
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switch ( get_stylesheet() ) {
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case 'twentyseventeen':
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$selector = '#content';
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break;
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case 'twentyfifteen':
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$selector = '#main';
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break;
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case 'twentyfourteen':
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$selector = 'article:first';
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break;
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}
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$ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb';
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echo $this->get_ad( 'top', $ad_type );
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echo <<<HTML
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<script type="text/javascript">
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jQuery('.wpcnt-header').insertBefore('$selector');
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</script>
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HTML;
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}
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/**
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* Filter the latest ads.txt to include custom user entries. Strips any tags or whitespace.
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*
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* @param string $adstxt The ads.txt being filtered
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* @return string Filtered ads.txt with custom entries, if applicable
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*
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* @since 6.5.0
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*/
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function insert_custom_adstxt( $adstxt ) {
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$custom_adstxt = trim( wp_strip_all_tags( $this->option( 'wordads_custom_adstxt' ) ) );
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if ( $custom_adstxt ) {
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$adstxt .= "\n\n#Jetpack - User Custom Entries\n";
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$adstxt .= $custom_adstxt . "\n";
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}
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return $adstxt;
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}
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/**
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* Get the ad for the spot and type.
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*
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* @param string $spot top, side, inline, or belowpost
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* @param string $type iponweb or adsense
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*/
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function get_ad( $spot, $type = 'iponweb' ) {
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$snippet = '';
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if ( 'iponweb' == $type ) {
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// Default to mrec
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$width = 300;
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$height = 250;
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$section_id = WORDADS_API_TEST_ID;
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$second_belowpost = '';
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$snippet = '';
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if ( 'top' == $spot ) {
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// mrec for mobile, leaderboard for desktop
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$section_id = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID : $this->params->blog_id . '2';
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$width = $this->params->mobile_device ? 300 : 728;
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$height = $this->params->mobile_device ? 250 : 90;
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$snippet = $this->get_ad_snippet( $section_id, $height, $width, $spot );
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} elseif ( 'belowpost' == $spot ) {
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$section_id = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID : $this->params->blog_id . '1';
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$width = 300;
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$height = 250;
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$snippet = $this->get_ad_snippet( $section_id, $height, $width, $spot, self::$SOLO_UNIT_CSS );
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if ( $this->option( 'wordads_second_belowpost', true ) ) {
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$section_id2 = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID2 : $this->params->blog_id . '4';
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$snippet .= $this->get_ad_snippet( $section_id2, $height, $width, $spot . '2', 'float:left;margin-top:0px;' );
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}
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} elseif ( 'inline' === $spot ) {
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$section_id = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID : $this->params->blog_id . '5';
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$snippet = $this->get_ad_snippet( $section_id, $height, $width, $spot, self::$SOLO_UNIT_CSS );
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}
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} elseif ( 'house' == $type ) {
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$leaderboard = 'top' == $spot && ! $this->params->mobile_device;
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$snippet = $this->get_house_ad( $leaderboard ? 'leaderboard' : 'mrec' );
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if ( 'belowpost' == $spot && $this->option( 'wordads_second_belowpost', true ) ) {
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$snippet .= $this->get_house_ad( $leaderboard ? 'leaderboard' : 'mrec' );
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}
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}
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return $this->get_ad_div( $spot, $snippet );
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}
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/**
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* Returns the snippet to be inserted into the ad unit
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*
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* @param int $section_id
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* @param int $height
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* @param int $width
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* @param int $location
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* @param string $css
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* @return string
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*
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* @since 5.7
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*/
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function get_ad_snippet( $section_id, $height, $width, $location = '', $css = '' ) {
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$this->ads[] = array(
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'location' => $location,
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'width' => $width,
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'height' => $height,
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);
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$ad_number = count( $this->ads ) . '-' . uniqid();
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$data_tags = $this->params->cloudflare ? ' data-cfasync="false"' : '';
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$css = esc_attr( $css );
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$loc_id = 100;
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if ( ! empty( self::$ad_location_ids[ $location ] ) ) {
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$loc_id = self::$ad_location_ids[ $location ];
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}
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return <<<HTML
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<div style="padding-bottom:15px;width:{$width}px;height:{$height}px;$css">
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<div id="atatags-{$ad_number}">
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<script$data_tags type="text/javascript">
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__ATA.cmd.push(function() {
|
|
__ATA.initSlot('atatags-{$ad_number}', {
|
|
collapseEmpty: 'before',
|
|
sectionId: '{$section_id}',
|
|
location: {$loc_id},
|
|
width: {$width},
|
|
height: {$height}
|
|
});
|
|
});
|
|
</script>
|
|
</div>
|
|
</div>
|
|
HTML;
|
|
}
|
|
|
|
/**
|
|
* Returns the complete ad div with snippet to be inserted into the page
|
|
*
|
|
* @param string $spot top, side, inline, or belowpost
|
|
* @param string $snippet The snippet to insert into the div
|
|
* @param array $css_classes
|
|
* @return string The supporting ad unit div
|
|
*
|
|
* @since 7.1
|
|
*/
|
|
function get_ad_div( $spot, $snippet, array $css_classes = array() ) {
|
|
if ( empty( $css_classes ) ) {
|
|
$css_classes = array();
|
|
}
|
|
|
|
$css_classes[] = 'wpcnt';
|
|
if ( 'top' == $spot ) {
|
|
$css_classes[] = 'wpcnt-header';
|
|
}
|
|
|
|
$spot = esc_attr( $spot );
|
|
$classes = esc_attr( implode( ' ', $css_classes ) );
|
|
$about = esc_html__( 'Advertisements', 'jetpack' );
|
|
return <<<HTML
|
|
<div class="$classes">
|
|
<div class="wpa">
|
|
<span class="wpa-about">$about</span>
|
|
<div class="u $spot">
|
|
$snippet
|
|
</div>
|
|
</div>
|
|
</div>
|
|
HTML;
|
|
}
|
|
|
|
/**
|
|
* Check the reasons to bail before we attempt to insert ads.
|
|
*
|
|
* @return true if we should bail (don't insert ads)
|
|
*
|
|
* @since 4.5.0
|
|
*/
|
|
public function should_bail() {
|
|
return ! $this->option( 'wordads_approved' ) || (bool) $this->option( 'wordads_unsafe' );
|
|
}
|
|
|
|
/**
|
|
* Returns markup for HTML5 house ad base on unit
|
|
*
|
|
* @param string $unit mrec, widesky, or leaderboard
|
|
* @return string markup for HTML5 house ad
|
|
*
|
|
* @since 4.7.0
|
|
*/
|
|
public function get_house_ad( $unit = 'mrec' ) {
|
|
|
|
switch ( $unit ) {
|
|
case 'widesky':
|
|
$width = 160;
|
|
$height = 600;
|
|
break;
|
|
case 'leaderboard':
|
|
$width = 728;
|
|
$height = 90;
|
|
break;
|
|
case 'mrec':
|
|
default:
|
|
$width = 300;
|
|
$height = 250;
|
|
break;
|
|
}
|
|
|
|
return <<<HTML
|
|
<iframe
|
|
src="https://s0.wp.com/wp-content/blog-plugins/wordads/house/html5/$unit/index.html"
|
|
width="$width"
|
|
height="$height"
|
|
frameborder="0"
|
|
scrolling="no"
|
|
marginheight="0"
|
|
marginwidth="0">
|
|
</iframe>
|
|
HTML;
|
|
}
|
|
|
|
/**
|
|
* Activation hook actions
|
|
*
|
|
* @since 4.5.0
|
|
*/
|
|
public static function activate() {
|
|
WordAds_API::update_wordads_status_from_api();
|
|
}
|
|
}
|
|
|
|
add_action( 'jetpack_activate_module_wordads', array( 'WordAds', 'activate' ) );
|
|
add_action( 'jetpack_activate_module_wordads', array( 'WordAds_Cron', 'activate' ) );
|
|
add_action( 'jetpack_deactivate_module_wordads', array( 'WordAds_Cron', 'deactivate' ) );
|
|
|
|
global $wordads;
|
|
$wordads = new WordAds();
|